Events > 76th Street

MAKING THE TOUR GLOW:
76TH STREET’S STAGE TRANSFORMATION FOR THEIR FIRST NORTH AMERICAN HEADLINE TOUR

When Arizona-born indie-pop duo 76th Street embarked on their first North American headline tour, they needed more than a printed backdrop. They needed a bold, lightweight stage feature that could travel city to city while delivering instant impact. We created a custom illuminated sign that elevated their live show, strengthened brand presence, and transformed every venue into an unmistakable 76th Street experience.

76TH STREET’S STAGE TRANSFORMATION FOR THEIR FIRST NORTH AMERICAN HEADLINE TOUR
"The roar of applause we heard from backstage as soon as the sign turned on each night says it all. It instantly transformed every venue into a 76TH STREET show."

— Haley Gold & Spencer Bryant, 76TH STREET

KEY REQUIREMENTS

As 76th Street prepared for their first national headline tour, they needed signage that could elevate their stage presence while meeting strict touring logistics. The sign had to weigh under 20 pounds to ensure easy transport, nightly setup, and breakdown across multiple cities. It needed to be durable enough for life on the road while still delivering the premium look and authority of traditional neon. Most importantly, it had to create a strong visual anchor—something iconic and memorable that would command space on stage and reinforce their identity in larger venues.

CREATIVE EXECUTION

We collaborated closely with 76th Street to create a touring-ready signage solution that balanced impact with practicality. Our approach focused on performance, portability, and presence:

  • Lightweight Touring Design: Using LED neon tubing and precision-cut backing, we engineered a large-format sign that weighed under 20 pounds—allowing for effortless packing, hanging, and nightly teardown.

  • Durable Road-Ready Construction: The use of flexible LED neon significantly reduced the risk of breakage compared to traditional glass neon, ensuring resilience throughout the tour schedule.

  • Stage Authority & Scale: Designed to take up more visual space than their previous printed signage, the illuminated logo immediately commanded attention and elevated the production value of each show.

  • Collaborative Mockups & Support: Our team provided detailed mockups, pricing options, and responsive guidance to help them evaluate formats—including 3D acrylic options—before finalising the perfect touring solution.

The result was a lightweight yet powerful visual centrepiece that delivered the energy of neon without the touring compromises.

BUSINESS IMPACT


Immediate Results:

  • Instant Audience Reaction: The sign generated audible crowd response the moment it lit up, setting the tone before the first note was played.

  • Elevated Production Value: Every venue immediately felt like a headline 76TH STREET show, regardless of size or location.

  • Stronger Brand Presence: The illuminated logo reinforced their identity visually, matching the strength and energy of their live performance.


Long-term Benefits:

  • Consistent Tour Identity: Night after night, the sign ensured brand consistency across cities and venues.

  • Transportable Visual Asset: The lightweight, durable design makes it viable for future tours and live events.

  • Memorable Fan Experience: The “wow” factor enhances the overall show, helping fans associate the visual glow with the 76th Street experience.

76th Street’s experience with Kings of Neon highlights how the right production partner can simplify the complexities of touring.

Drawn to Kings of Neon after seeing a friend’s international tour signage, the duo needed a team that could deliver quickly, answer detailed logistics questions, and provide confidence in durability and weight requirements. From mockups to production, our team ensured clarity, responsiveness, and affordability throughout the process.

"Kings of Neon went above and beyond in every step of the process and we couldn’t be happier with the results! If you’re looking for a dependable team to bring your vision to life and deliver a high-quality product, you’ve found them."

76th Street rated their experience a 10/10 for professionalism, responsiveness, product quality, and value.

CONCLUSION STATEMENT

This collaboration demonstrates how illuminated signage can transform live touring productions without adding logistical strain. By delivering a lightweight, durable, and high-impact stage feature, we helped 76th Street elevate their first North American headline tour—proving that when your brand shines as brightly as your performance, every venue becomes unmistakably yours.

Follow 76TH STREET on Instagram & Tik Tok, Youtube, Spotify & Apple Music

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