LIGHTING UP LOVE LIVES:
ASK A MATCHMAKER LEVELS UP ITS PODCAST STUDIO

When "Ask a Matchmaker" host Maria Avgitidis set out to enhance the visual identity of her podcast, she knew strong branding needed to extend beyond audio. With video content playing a critical role in discoverability, share-ability, and audience growth, Maria partnered with Kings of Neon to create illuminated signage that would anchor her studio visually and elevate the on-camera experience for viewers and guests alike.

"The signs completely changed the feel of the studio. They’ve become part of the show. Every episode, every clip, every guest photo feels more polished and unmistakably "Ask a Matchmaker.”"

— Maria Avgitidis (Host of Ask a Matchmaker)

KEY REQUIREMENTS

As a high-visibility podcast brand, Ask a Matchmaker required signage that could perform across multiple roles simultaneously. The primary sign needed to function as a strong on-camera backdrop that felt playful, confident, and unmistakably on-brand, without overpowering the set. In addition, Maria wanted a secondary illuminated feature that could double as a guest photo moment, encouraging sharing and extending the podcast’s reach beyond the recording studio.

Both signs needed to read cleanly on camera, integrate seamlessly into the existing studio layout, and maintain consistent brand recognition across long-form episodes, short-form clips, and social content.

CREATIVE EXECUTION

We worked closely with Maria to create a dual-signage solution that would support both content production and audience engagement. Our approach focused on clarity, versatility, and brand alignment:

Dual Sign Strategy: Designed and produced two custom LED neon signs — a hero backdrop sign for filming and a secondary feature sign for guest photo moments.
Camera-Optimised Illumination: Engineered to deliver even, glare-free light that reads clearly on video without colour distortion.
Brand-Accurate Design: Matched the Ask a Matchmaker visual identity so the signage felt like a natural extension of the brand.
Studio-Integrated Placement: Sized and positioned to enhance depth and composition on camera while working within the existing set.

The result is a cohesive visual system that elevates production quality while remaining flexible across content formats.

BUSINESS IMPACT

Immediate Results:

Enhanced Production Value: The studio instantly feels more polished and intentional, strengthening viewer perception from the first frame.
Guest Engagement: The secondary sign has become a natural photo moment, encouraging guests to share branded content.
Stronger Visual Identity: Each episode now features a consistent, recognisable visual anchor tied directly to the podcast brand.

Long-term Benefits:

Brand Recognition Across Platforms: The signage appears consistently across full episodes, clips, and promotional assets without additional production effort.
Extended Brand Utility: The strength of the design led Maria to purchase the artwork for merchandise use, expanding its value beyond the studio.
Elevated Brand Perception: The illuminated signage supports a more polished, professional on-camera presence as the podcast continues to grow.

The Ask a Matchmaker project highlights the impact of illuminated signage designed specifically for content creators, not just physical spaces.

From initial concept to final installation, Maria valued the clarity, collaboration, and attention to detail that ensured the signage worked as hard on camera as it does in person. The result is signage that feels embedded in the show itself, not added as an afterthought.

CONCLUSION STATEMENT

This collaboration demonstrates how strategic illuminated signage can transform a podcast studio into a recognisable brand environment. By delivering camera-ready, shareable LED neon signage for Ask a Matchmaker, we helped create visual assets that strengthen brand recall, enhance guest experience, and continue delivering value across every episode, clip, and campaign — proving that the right signage doesn’t just decorate a set, it becomes part of the brand story.

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LIGHTING UP LOVE LIVES:
ASK A MATCHMAKER LEVELS UP ITS PODCAST STUDIO