ILLUMINATING A FRESH FRANCHISE:
BLESSED BOWLS THIRROUL'S BRAND BEACON

When Adrian Erdedi and Saskia Martin decided to bring Blessed Bowls to Thirroul as the first franchise south of Bondi, we created a striking LED sign that became more than branding—it transformed into a social media focal point, a nighttime beacon, and the luminous heart of their community presence in the Illawarra region.

"We love our neon sign because it is such a focal point and such an important part of our store and branding. The wonderful thing about working with Kings of Neon was that the sign arrived on time in one beautiful piece."

— Adrian Erdedi (Co-Owner, Blessed Bowls Thirroul)

KEY REQUIREMENTS

Blessed Bowls Thirroul faced the significant challenge of introducing a new brand to the Illawarra region as the first franchise location south of Bondi. They needed signage that would not only establish their visual identity in an unfamiliar market but also create immediate brand recognition for the açaí bowl concept. The solution needed to function as both a daytime identifier and a nighttime beacon, while providing an authentic backdrop for social media content that would help build their local following. As a new business entering an unfamiliar market, reliability and quality were essential—the sign needed to arrive on time and perform flawlessly to help establish their brand presence from day one.

CREATIVE EXECUTION

We collaborated closely with The Blessed Bowls team to deliver a solution that would become the heartbeat of their new location. Our approach combined strategic branding with practical illumination:

Brand Introduction Strategy: We engineered a sign that captured the playful, vibrant essence of the Blessed Bowls brand while ensuring maximum visibility to introduce the concept to the Illawarra region.

Social Media Integration: Recognising the importance of digital presence for a new location, we created a sign designed to function as a photogenic backdrop for both products and customers, enhancing their content creation capabilities.

24/7 Brand Ambassador: We designed the illumination to provide constant brand presence even when closed, keeping the store visible to passing traffic at night and continuously building awareness in the community.

The final design encapsulated Blessed Bowls' fresh, lively culture while ensuring the technical reliability demanded by a business in its critical launch phase.

BUSINESS IMPACT

Immediate Results:

Brand Establishment: The sign became an instant focal point in the store, helping introduce the brand to a market unfamiliar with the concept.
Customer Engagement: Visitors regularly take photos with the sign, organically spreading awareness through social media shares.
Operational Reliability: Ten months after opening, the sign has operated flawlessly, requiring zero maintenance despite continuous use.

Ongoing Benefits:

Content Creation: The sign has become a central element in their social media strategy, consistently appearing in backgrounds of product photos and staff images.
After-Hours Marketing: Even when the store is closed, the illuminated sign continues working as a 24/7 brand ambassador, capturing attention from nighttime traffic.
Community Recognition: The sign has helped establish Blessed Bowls Thirroul as a recognisable local meeting spot, fulfilling the brand's mission of creating a community gathering place.

Adrian's experience with Kings of Neon highlights our commitment to timely, reliable execution for businesses at critical growth stages:

"It was a real pinch me moment when we first turned on that sign," Adrian shared. "It kind of just signified all the hard work that we had put into building the shop and getting it ready to open and actually serve people." What impressed him most was the reliability of both our process and product: "The wonderful thing with working with Kings of Neon was that the sign arrived on time in one beautiful piece. We've now been open 10 months and not once has the sign missed a beat."

CONCLUSION STATEMENT

This collaboration demonstrates how strategic illumination serves as more than decoration—it functions as a cornerstone of brand introduction in new markets. By creating a sign that works around the clock as both a physical landmark and a social media catalyst, we've helped Blessed Bowls Thirroul successfully establish a presence in the Illawarra area. Their sign continues to illuminate not just their storefront but their entire path to brand recognition in a new community, proving that the right illumination doesn't just identify a business—it helps build its foundation.

Follow Blessed Bowls Thirroul on instagram and Facebook

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ILLUMINATING A FRESH FRANCHISE:
BLESSED BOWLS THIRROUL'S BRAND BEACON