ILLUMINATING A STREAMING SET:
HOW CLASSICS & COCKTAILS LEVELLED UP ON CAMERA

When Duncan & Chris wanted to elevate their “Classics & Cocktails” Twitch setup, they were looking for a visual feature that could capture attention, reflect their personality, and bring a more professional feel to their stream. We delivered a custom illuminated logo designed to reinforce their brand and enhance the on-camera experience.

"The neon sign completely changed the feel of our set. It finally feels like a real bar on camera."

— Duncan & Chris (Classics & Cocktails)

KEY REQUIREMENTS

Duncan & Chris needed a neon sign that accurately represented their Classics & Cocktails logo while setting the tone for their brand’s mix of classic gaming and cocktail culture. The signage had to deliver strong visual impact on camera, fit comfortably within a streaming setup, and remain within budget. Standing out in the competitive Twitch space meant finding a solution that felt polished and intentional rather than purely decorative.

CREATIVE EXECUTION

We worked closely with the Classics & Cocktails team to bring their vision to life:

Logo-Accurate Design: The neon sign was created to closely match the Classics & Cocktails logo, maintaining brand consistency across live streams and clips.

Vibrant, Camera-Ready Illumination: Using our LUMINEX™ LED Neon technology, the sign delivers a clean, vibrant glow that reads clearly on camera.

Set Enhancement: The final design added depth and atmosphere to the streaming environment, helping transform the setup into a bar-like backdrop that supports the content.

Budget-Conscious Execution: The solution balanced visual impact with practical budget considerations.

This approach ensured the signage didn’t just add light to the set, but helped create a more immersive, brand-led environment that translated clearly on camera.

BUSINESS IMPACT

Immediate Results:

Elevated Set Presence: The illuminated logo instantly upgraded the look and feel of the streaming setup.
Clear Brand Identification: The sign provides a strong visual anchor during live broadcasts.
More Professional Atmosphere: The set now feels more immersive and intentional on camera.

Long-term Benefits:

Increased Viewer Engagement: Since introducing the neon sign, the channel has seen an estimated 20% increase in views.
Stronger Brand Recall: The illuminated logo reinforces the Classics & Cocktails identity across streams and clips.
Low-Maintenance Visual Upgrade: The signage continues to add value without requiring ongoing changes to the set.

Classics & Cocktails’ experience highlights the value of a collaborative, detail-focused approach:

Working closely with our team, Duncan & Chris found the process straightforward and supportive. From refining the design to delivering the final product, the focus remained on accuracy, quality, and creating a result that aligned with their vision for the stream.

CONCLUSION STATEMENT

This project shows how illuminated signage can help content creators strengthen their visual identity and improve on-camera presence. By delivering a logo-led, camera-ready neon sign, we helped Duncan & Chris transform their Classics & Cocktails set into a more engaging, professional environment, supporting audience growth and long-term brand recognition.

Follow Classics & Cocktails on Instagram, Twitch & YouTube

Ready to Make Your Brand Stand Out?

Inspired by what you've seen? Let our expert team in Australia bring your vision to life with a free 3D mock-up of your logo or design. Whether you're looking to elevate your brand or transform your space, we’re here to help you make it amazing. Contact us today for a free quote and start the journey to your perfect neon sign!

Start Your Free 3D Mock-up

ILLUMINATING A STREAMING SET:
HOW CLASSICS & COCKTAILS LEVELLED UP ON CAMERA