CREATING A CRYSTAL CLEAR BRAND IDENTITY:
THE COASTAL ROCK CO'S ILLUMINATED TRANSFORMATION

When Central Coast crystal and candle retailer, Coastal Rock Co, needed to establish a memorable brand presence in their local shopping strip, we helped create an illuminated focal point that captures their positive energy ethos, enhances customer experience, and supports their community-centred business values.

"The sign absolutely met my initial objectives. It's the rule here 'Good Vibes Only.' The feedback from customers in the store is that they love the sign."

— Narelle Mason (Owner, Coastal Rock Co)

KEY REQUIREMENTS

Coastal Rock Co needed signage that would fulfil several important objectives for their retail business. The solution needed to create an identifiable brand presence in a strip of local shops, reflect their positive energy philosophy, serve as a versatile visual element for social media content, while maintaining an aesthetic that matched their premium crystal and candle offerings.

CREATIVE EXECUTION

We collaborated closely with Narelle from Coastal Rock Co to create a solution that would not only illuminate their space but elevate their entire brand experience in-store. Our approach combined practical functionality with strategic branding insights:

Positive Energy Design: We created a "Good Vibes Only" message that perfectly encapsulates the store's philosophy and creates an immediate emotional connection with customers.

Versatile Brand Asset: We engineered the sign specifically for both in-store impact and social media content creation, ensuring it would serve multiple marketing purposes.

Local Partnership: Our proximity allowed for seamless communication and customisation, including specific cord placement requirements that were easily accommodated.

The collaborative process exemplified our commitment to being brand illuminators rather than just sign manufacturers, focusing on how the signage would create an unforgettable atmosphere for Coastal Rock Co's customers.

BUSINESS IMPACT

Immediate Results:

Customer Engagement: Visitors immediately notice and comment positively on the illuminated sign, creating conversation starters and memorable shopping experiences.
Brand Identification: Provided crucial differentiation in a small shopping strip where multiple businesses compete for attention.
Social Media Asset: Enhanced content creation, with the sign becoming a regular backdrop for product photography featuring crystals and candles.

Ongoing Benefits:

Enhanced Store Identification: The sign has made the business immediately identifiable to passersby and returning customers, increasing store recognition in the shopping strip.
Social Media Marketing Asset: The illuminated sign has become an integral part of their social media strategy, providing a consistent backdrop for product photography that enhances online engagement.
Customer Experience Enhancement: The "Good Vibes Only" message creates an atmosphere that resonates with customers and reinforces the positive shopping experience, contributing to customer retention.

Narelle's experience with Kings of Neon exemplifies our commitment to human-centered partnerships:

"My experience working with the Kings Of Neon team was so easy. 10/10 absolutely," Narelle shared. "Ordered it online, picked the colour and size, got the design proof and then it turned up on the doorstep." What impressed her most was our flexibility: "The only challenge I had was a requirement for the cord to be in a specific part of the sign and that was done so easily." Her commitment to supporting local businesses influenced her decision: "I could have easily ordered from somewhere else for a third of the price but I wanted to buy local. I would recommend Kings of Neon to everyone."

CONCLUSION STATEMENT

This collaboration with Coastal Rock Co demonstrates how intentional illumination can transform more than a space; it can crystallise a brand’s identity and energy. By creating a sign that embodies their “Good Vibes Only” philosophy, we helped translate their positive ethos into a tangible, glowing experience that draws customers in and keeps them engaged. The result is a centrepiece that works day and night as both a symbol of community connection and a catalyst for brand recognition. Coastal Rock Co’s sign doesn’t just light up their storefront, it amplifies their story, radiating authenticity and local pride with every glow.

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CREATING A CRYSTAL CLEAR BRAND IDENTITY:
THE COASTAL ROCK CO'S ILLUMINATED TRANSFORMATION