ILLUMINATING THE STAGE:
DJ LAUREN MAYHEW'S CUSTOM LED BRAND STATEMENT

When internationally acclaimed DJ, singer, and actress Lauren Mayhew needed a portable yet impactful brand statement for her global performances, we created a custom LED sign that enhanced her stage presence, strengthened audience connection, and elevated her professional brand identity across diverse venues from Las Vegas to cruise ships.

"I found Kings of Neon after trying 4-5 other neon companies that couldn't bring the design to fruition. I am VERY grateful for the skill and patience I encountered - definitely would rate 10 out of 10!"

— Lauren "Lolo" Mayhew (DJ, Singer & Actress)

KEY REQUIREMENTS

Lauren Mayhew needed a versatile signage solution that would meet multiple critical requirements for her international DJ performances. The sign needed to be portable enough to travel between global venues yet substantial enough to make a bold statement at high-profile locations. It required dual functionality—being mountable on the front of a DJ booth while also capable of standing independently. Additionally, the design needed to effectively translate her cursive logo font into LED format without losing brand integrity, all while ensuring bright visibility during both daytime outdoor events and nighttime club performances.

CREATIVE EXECUTION

We collaborated closely with Lauren to develop a solution that would not only meet her technical requirements but elevate her brand presence across diverse performance environments:

Brand Font Refinement: Our design team carefully modified her cursive logo font to optimize legibility in LED format while preserving her signature style and brand identity.

Versatile Display Engineering: We created a dual-purpose mounting system allowing the sign to either hang from the front of a DJ booth or stand independently, adapting to various venue configurations.

Performance-Ready Illumination: The final sign featured enhanced brightness calibration to ensure visibility across diverse lighting conditions—from outdoor daytime festivals to dimly lit nightclubs.

The collaborative process exemplified our commitment to being brand illuminators rather than just sign manufacturers, focusing on how the signage would create unforgettable moments for Lauren's audiences worldwide.

BUSINESS IMPACT

Immediate Results

Audience Engagement: The sign immediately became a focal point for audiences, with attendees regularly commenting on the illuminated branding during and after performances.

Enhanced Brand Recognition: The sign significantly improved brand familiarity among new audiences, creating instant visual identity for fans unfamiliar with her work.

Cross-Venue Adaptability: The sign can be utilised across diverse environments from Vegas casinos to Virgin Voyages cruise ships with consistent impact.

Ongoing Benefits

Daytime Performance Capability: The sign's brightness proved effective even during sunset and daytime shows, expanding its utility beyond nighttime venues.

Professional Brand Elevation: Reinforced Lauren’s status as a premium entertainment professional alongside her high-profile appearances with WWE, TAO Group venues, and major music collaborations.

Marketing Asset Creation: The sign has become a consistent visual element in Lauren's promotional content, creating continuity across her digital marketing channels.

Lauren’s journey with Kings of Neon demonstrates our commitment to solving unique creative challenges:

"Kings of Neon was a super positive experience. I love my sign and so does everyone else!" Lauren shared. What impressed her most was our ability to adapt to her specific needs: "They were able to tweak the font slightly on their end to make the neon more legible. This was incredibly helpful!" The successful collaboration has made her an enthusiastic brand ambassador: "They are great to work with," she added, reinforcing why she chose Kings of Neon as her trusted partner for bringing her vision to life.

CONCLUSION STATEMENT

This partnership illustrates how strategic illumination transforms not just performance spaces but entire brand experiences. By translating Lauren Mayhew's artistic vision into a luminous brand statement, we've helped enhance her global performances into memorable fan experiences that capture attention, strengthen artist-audience connections, and ultimately elevate her professional brand identity. This proves that the right illumination doesn't just light up stages—it lights up careers and creates unforgettable moments between artists and their audiences.

Follow Lolo Mayhew on Spotify, Instagram and Youtube

Ready to Make Your Brand Stand Out?

Inspired by what you've seen? Let our expert team in Australia bring your vision to life with a free 3D mock-up of your logo or design. Whether you're looking to elevate your brand or transform your space, we’re here to help you make it amazing. Contact us today for a free quote and start the journey to your perfect neon sign!

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ILLUMINATING THE STAGE:
DJ LAUREN MAYHEW'S CUSTOM LED BRAND STATEMENT