ILLUMINATING THE WORLD’S PREMIER RACING EVENT::
FORMULA 1 LAS VEGAS

When Formula 1 brought the world's most prestigious racing event to Las Vegas, they needed custom LED signage that would meet the exacting standards of 10 global racing brands. We delivered exceptional visual impact across multiple high-security locations and illuminated the pit stops for all racing brands, within a demanding 48-hour installation window. Proving that world-class events demand world-class signage partners.

"Partnering with Kings Of Neon was a game changer for our Formula 1 Las Vegas event. They were professional, a pleasure to work with and delivered some epic signage!"

— Event Production Team, Formula 1 Las Vegas

KEY REQUIREMENTS

Formula 1 Las Vegas presented several critical challenges that demanded precision and expertise. The solution needed to achieve perfect colour-matching for 10 distinct racing team brands with zero margin for error, execute complete installation within a strict 48-hour window in high-security venue areas, engineer extreme weather resistance to withstand Las Vegas conditions, manage complex power requirements across multiple event locations, and deliver signage that would meet the premium standards expected at the world's most prestigious racing event.

CREATIVE EXECUTION

We collaborated closely with the Formula 1 Las Vegas event production team to create signage solutions that would authentically represent each racing brand, while meeting the demanding technical and timeline requirements of a global sporting event:

Brand-Perfect Precision Across 10 Teams: We meticulously matched the exact brand colours and specifications for each racing team, ensuring every sign seamlessly integrated with their established global visual identities and met Formula 1's exacting standards.

Rapid-Response Execution: Understanding the non-negotiable 48-hour installation window and high-security protocols, we engineered a streamlined production and deployment process that delivered flawlessly without compromising on quality or attention to detail.

Weather-Resistant Engineering: Using our advanced LUMINEX™ LED Neon technology, we created signage built to withstand extreme Las Vegas weather conditions while maintaining consistent, premium illumination throughout the multi-day event.

Complex Power Management: We designed and implemented sophisticated power solutions across multiple venue locations, ensuring reliable performance in demanding event environments with zero downtime.

The process exemplified our commitment to being true event partners rather than just suppliers - understanding that for global sporting events, every visual element represents brand excellence to millions of viewers worldwide.

BUSINESS IMPACT

Immediate Results:

Venue Transformation: The custom LED signage significantly enhanced the visual impact of the inaugural Formula 1 Las Vegas event, creating premium branded environments that commanded attention across multiple locations for millions of global viewers.
Flawless Execution: Zero installation delays, zero technical failures, and zero compromises delivered across 10 racing team brands within the demanding 48-hour window—eliminating stress for event organisers during critical setup periods.

Ongoing Benefits:

Brand Excellence Across Multiple Teams: Each racing team's signage perfectly represented their global brand identity, maintaining the premium standards expected by sponsors, teams, and millions of international viewers.
Reliable Event Performance: The signage performed flawlessly throughout the multi-day event, delivering consistent illumination with zero maintenance requirements or technical issues—allowing the production team to focus on other critical event elements.

The Formula 1 Las Vegas production team's experience with Kings of Neon exemplifies our commitment to delivering excellence under the most demanding circumstances:

"Partnering with Kings Of Neon was a game changer for our Formula 1 Las Vegas event," the production team shared. What made the difference was our professional approach combined with exceptional execution: "They were professional, a pleasure to work with and delivered some epic signage!"

In an environment where precision matters, timelines are non-negotiable, and brand standards are paramount, Kings of Neon proved that the right partner transforms challenges into seamless execution.

CONCLUSION STATEMENT

This collaboration demonstrates how strategic partnerships and uncompromising quality standards can elevate the world's most prestigious events. By delivering brand-perfect illumination for 10 global racing teams within a demanding 48-hour installation window at Formula 1 Las Vegas, we helped create an event environment that honoured each team's identity, eliminated production stress, and elevated the spectator experience—proving that when stakes are highest and standards are non-negotiable, the right partner delivers game-changing results.

Ready to Make Your Brand Stand Out?

Inspired by what you've seen? Let our expert team in Australia bring your vision to life with a free 3D mock-up of your logo or design. Whether you're looking to elevate your brand or transform your space, we’re here to help you make it amazing. Contact us today for a free quote and start the journey to your perfect neon sign!

Start Your Free 3D Mock-up

ILLUMINATING THE WORLD’S PREMIER RACING EVENT::
FORMULA 1 LAS VEGAS