ILLUMINATING A COLLABORATION MOMENT:
GLASSONS X FIVE BY FLYNN LAUNCH EVENT

When Glassons prepared to unveil their collaboration with Five by Flynn, they needed visual elements that would unify both brands and elevate the launch experience. We delivered custom illuminated signage that created a cohesive, high-impact backdrop and set the tone for a memorable brand moment.

"The signage brought the collaboration to life. Having both brands sit seamlessly side by side made a huge difference to the overall impact of the event."

— Glassons Team

KEY REQUIREMENTS

When Glassons planned the launch event for their collaboration with Five by Flynn, they required two illuminated signs—one representing each brand—that would sit side by side and appear visually unified. While Kings of Neon had previously created the Five by Flynn sign, the new Glassons sign needed to precisely match their logo while also aligning in scale, brightness, and overall appearance with the existing piece. Achieving consistency across two separate brands, produced at different times, was essential to creating a polished, professional event environment.

CREATIVE EXECUTION

We worked closely with the Glassons team to ensure the signage delivered both brand accuracy and visual harmony:

Exact Logo Reproduction: We recreated the Glassons logo with precision, ensuring brand integrity while complementing the existing Five by Flynn sign.

Cross-Brand Visual Consistency: Using our LUMINEX™ LED Neon technology and advanced light channelling, we carefully matched brightness, proportions, and finish so both signs appeared cohesive when displayed together.

Event-Ready Design: The signage was engineered to perform as a focal point within an event setting, enhancing atmosphere while remaining clean and refined.

Clear, Detail-Focused Collaboration: Ongoing communication ensured alignment at every stage, minimising risk for a high-profile launch.

This approach reflects our ability to support fashion brands with signage that performs both aesthetically and strategically in live environments.

BUSINESS IMPACT

Immediate Results:

Unified Brand Presentation: The two illuminated signs sat seamlessly side by side, reinforcing the collaboration as a considered and cohesive partnership.
Elevated Event Atmosphere: The signage enhanced the launch environment, contributing to the overall look, feel, and energy of the event.
Strong Visual Backdrop: The signs became a natural focal point for photography, supporting content capture throughout the evening.

Long-term Benefits:

Reusable Brand Assets: The signage can be repurposed for future events, activations, or content shoots, extending its value beyond the launch.
Consistent Brand Storytelling: The illuminated signs support ongoing visual consistency across brand touch points.
Strengthened Event Credibility: The polished execution reinforced both brands’ attention to detail and professionalism.

This project highlights the importance of precision and consistency when executing multi-brand event moments:

The Glassons team valued our ability to match an existing sign with absolute accuracy while maintaining clear communication throughout the process. Delivering a cohesive outcome across two brands allowed the event visuals to feel intentional, refined, and aligned with the calibre of the collaboration.

CONCLUSION STATEMENT

This collaboration demonstrates how illuminated signage can play a strategic role in brand activations and launch events. By delivering visually consistent, camera-ready signage, we helped Glassons and Five by Flynn create a unified event environment that enhanced brand perception and supported high-quality content creation.

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ILLUMINATING A COLLABORATION MOMENT:
GLASSONS X FIVE BY FLYNN LAUNCH EVENT