Fitness & Gyms > Muse Pilates

ILLUMINATING "THE MUSE EFFECT":
CREATING A CONSISTENT STUDIO EXPERIENCE ACROSS 11 LOCATIONS

When Muse Pilates set out to create a calm, inspiring studio environment across 11 locations, they needed more than décor. They needed a visual anchor that reinforced their brand philosophy in every space. We delivered custom LED neon signage designed to bring “The Muse Effect” to life, creating consistency, atmosphere, and instant brand recognition across their growing studio network.

CREATING A CONSISTENT STUDIO EXPERIENCE ACROSS 11 LOCATIONS
"Our Muse signs instantly set the tone in every studio. They’re calming, empowering, and unmistakably us. No matter which location clients visit, the experience feels aligned and intentional."

— Tali Phillips (GM Muse Pilates)

KEY REQUIREMENTS

As a multi-location pilates brand, Muse Pilates needed signage that could deliver a consistent brand experience across all studios. The solution needed to act as a visual centrepiece while reinforcing “The Muse Effect” as a daily source of motivation for clients of all ages and abilities. At the same time, the signage had to be durable, visually calming, and cost-effective—ensuring it made sense as a long-term studio investment while also supporting marketing, photography, and brand recognition.

CREATIVE EXECUTION

We worked closely with Muse Pilates to translate their brand philosophy into illuminated signage that would feel equally at home in every studio. Our approach focused on atmosphere, consistency, and longevity:

  • Brand Philosophy Brought to Life: We created custom LED neon signage that visually embodies “The Muse Effect,” reinforcing the studio’s empowering and restorative ethos.

  • Multi-Location Consistency: Each sign was produced to the same specifications, ensuring a unified look and feel across all 11 studios.

  • Studio Atmosphere Enhancement: The soft, even illumination was designed to complement lighting and interiors, contributing to a calm yet motivating class environment.

  • Marketing-Ready Design: The signage was engineered to photograph beautifully, supporting studio imagery, social media content, and online brand presence.

The result was a cohesive visual element that feels intentional, premium, and unmistakably Muse Pilates.

BUSINESS IMPACT


Immediate Results:

  • Instant Brand Recognition: Clients immediately associate the illuminated signage with “The Muse Effect” upon entering each studio.

  • Elevated Studio Ambience: The signage enhances the calming, empowering environment Muse Pilates is known for.

  • Content & Photography Asset: The signs naturally feature in studio photos and digital content, strengthening visual branding.


Long-term Benefits:

  • Consistent Client Experience: Members enjoy the same look, feel, and emotional connection across every Muse Pilates location.

  • Stronger Brand Recall: “The Muse Effect” has become a recognisable phrase tied directly to the in-studio experience.

  • Marketing Support Without Effort: The signage continues to reinforce brand identity both in-studio and online without additional setup or spend.

Muse Pilates’ experience with Kings of Neon highlights the value of creating brand consistency across a growing studio network:

With multiple locations to manage, Muse Pilates needed a signage solution that was easy to roll out, consistent, and built to last. By delivering signage that could be replicated across studios while maintaining quality and atmosphere, we helped simplify the process of creating aligned environments, allowing the team to focus on clients, classes, and growth rather than fit-out complexity.

CONCLUSION STATEMENT

This collaboration demonstrates how strategic illuminated signage can unify multi-location fitness brands. By creating a consistent visual anchor that reinforces “The Muse Effect,” we helped Muse Pilates deliver a cohesive studio experience that strengthens brand recognition, enhances atmosphere, and supports ongoing marketing efforts—proving that the right signage doesn’t just decorate a space, it defines how it feels.


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