ILLUMINATING A GLOBAL SPORTS MOMENT:
NFL DRAFT 2022 EVENT ACTIVATION

For one of the most anticipated moments in the global sports calendar, the NFL Draft required visual elements that could command attention, translate on camera, and elevate the atmosphere of a live event environment. We delivered custom illuminated signage designed to perform at scale, both in person and on screen.

"The signage delivered exactly what we needed for a live broadcast environment; strong visual presence, clean execution, and no issues on the day."

— NFL Draft Production Team

KEY REQUIREMENTS

With a global audience and significant broadcast exposure, the NFL Draft required signage that would perform flawlessly in a live event setting. The visual elements needed to be bold, highly legible, and impactful under stage lighting, while also translating clearly across broadcast and digital coverage. Reliability and precision were essential, as the signage had to integrate seamlessly into a tightly coordinated production schedule with no room for error.

CREATIVE EXECUTION

We delivered illuminated signage engineered specifically for large-scale live events and broadcast environments:

High-Impact Visibility: The signage was designed to stand out within a visually dense event space, ensuring strong presence on stage and on camera.

Broadcast-Ready Performance: Clean lines, controlled brightness, and consistent illumination ensured the signage translated clearly across live feeds, photography, and digital coverage.

Event-Grade Reliability: The signage was produced to perform reliably throughout the event, supporting a high-pressure production environment.

Seamless Integration: The final execution aligned with the broader event design, contributing to a cohesive visual experience without distraction.

This approach ensured the signage supported the event moment rather than competing with it.

BUSINESS IMPACT

Immediate Results:

Strong Visual Presence: The illuminated signage became a clear focal point within the event environment.
On-Camera Clarity: The signage translated cleanly across broadcast and digital coverage, reinforcing the scale and significance of the moment.
Elevated Event Atmosphere: The lighting added depth and energy to the space, enhancing the overall production value.

Long-term Benefits:

Extended Content Lifespan: Event photography and footage featuring the signage continue to perform across post-event content and promotional use.
Brand-Led Storytelling: The illuminated elements contributed to a polished, cohesive visual identity across the event.
Reusable Broadcast-Ready Asset: The illuminated signage can be redeployed across future events, media appearances, and branded environments, maintaining consistent visual impact at scale.

This project highlights the importance of precision and reliability when delivering signage for global live events:

Working within a fast-paced, high-visibility environment, Kings of Neon delivered signage that met the demands of a large-scale production. The result was a clean, dependable visual feature that integrated seamlessly into the event experience.

CONCLUSION STATEMENT

This activation demonstrates how illuminated signage can elevate live events at the highest level. By delivering bold, broadcast-ready visual elements, we supported an event environment that translated cleanly and with impact, both in-venue and across global coverage, reinforcing the role of lighting in large-scale brand moments.

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ILLUMINATING A GLOBAL SPORTS MOMENT:
NFL DRAFT 2022 EVENT ACTIVATION