BRINGING BIOPHARMA INNOVATION TO LIFE:
QUREIGHT'S NEON TRANSFORMATION

When Cambridge-based biotech innovator Qureight needed to infuse their new office with energy and brand personality on an impossibly tight deadline, we delivered a stunning custom LED neon sign that transformed their workspace and exceeded every expectation—proving that speed and quality can coexist.

"Kings of Neon nailed it—on colour, on time, and on point. They brought our vision to life under impossible timing, and the result is simply fantastic."

— Laura Evans (HR Business Partner & Office Manager, Qureight

KEY REQUIREMENTS

Qureight faced a unique set of challenges for their new office reveal. They wanted to capture the vibrant, creative energy of a WeWork environment, while maintaining their distinctive brand identity. The project demanded precision in colour matching—a notoriously difficult aspect of LED neon work, where colours can appear dramatically different when lit versus in the tubing.

The timeline added another layer of complexity: with their "New Office" celebration drinks already scheduled, they had just 10 working days between order placement and installation. For a custom neon piece requiring precise colour specification and quality craftsmanship, this timeline seemed almost impossible. The sign needed to serve as both an interior focal point for team members and visitors, and an eye-catching feature visible from the street—effectively becoming the face of their new workspace.

CREATIVE EXECUTION

We approached Qureight's challenge with the same commitment to excellence we bring to every project, regardless of timeline constraints. Our team worked closely with Laura to understand their vision, translating the WeWork-inspired energy into a design with distinct Qureight personality.

Precision Colour Engineering: We tackled the colour-matching challenge head-on, conducting rigorous testing to ensure the neon would match their brand colours almost perfectly—both in the tubing and when illuminated. Our experience with LED neon technology allowed us to predict and adjust for the colour shifts that can occur when the sign is powered on.

Accelerated Production Excellence: Rather than compromising on quality to meet the deadline, we optimized our production workflow to deliver exceptional results in record time. The finished sign was completed and ready for installation just 3 working days after the order was placed—a full week ahead of their celebration event.

Strategic Design Execution: We created a striking neon feature that works from multiple viewing angles—captivating both people walking through the corridor and passersby viewing from the street. The design anchors the space with personality while maintaining the professional sophistication expected in a cutting-edge biotech environment.

BUSINESS IMPACT

Immediate Impact:

Event Showstopper: The neon sign became the centerpiece of Qureight's new office celebration, instantly giving the space a composed, stylish atmosphere that impressed team members and guests alike.

Quality Beyond Expectations: Despite initial skepticism about quality given the rapid turnaround, the finished product was flawless—exceeding expectations for both craftsmanship and visual impact.

All-Day Visual Impact: The sign looks "super cool" at any time of day, maintaining its striking presence whether viewed in daylight or when illuminated after dark.

Ongoing Benefits:

Continuous Admiration: Team members, clients, and passersby consistently comment on and admire the sign, generating ongoing positive impressions.

Space Elevation: The neon installation has genuinely elevated the office environment, creating a memorable brand touchpoint that reinforces Qureight's innovative, forward-thinking identity.

The team at Qureight chose Kings of Neon based on our reputation for exceptional design and service—and we delivered on both fronts. The entire process was seamless from start to finish, with clear communication, expert guidance on colour matching, and production that turned the impossible timeline into reality.

"We chose them for their reputation in design and service—and they delivered," Laura shared. "I'd rate the experience a solid 10/10, and if we ever need office or even personal signage again, they'd be our first call."

Laura gave special recognition to Dewi for providing outstanding customer service throughout the project, exemplifying our commitment to human-centered partnerships.

CONCLUSION STATEMENT

This collaboration demonstrates how strategic illumination creates powerful brand experiences even under the most challenging timelines. By delivering precision colour matching, flawless craftsmanship, and accelerated production without compromising quality, we've helped transform Qureight's workspace into a memorable environment that reinforces their innovative identity, impresses clients and visitors, and creates daily moments of pride for their team—proving that exceptional results don't require compromise between speed and excellence.

Visit the Qureight website here.

Ready to Make Your Brand Stand Out?

Inspired by what you've seen? Let our expert team in Australia bring your vision to life with a free 3D mock-up of your logo or design. Whether you're looking to elevate your brand or transform your space, we’re here to help you make it amazing. Contact us today for a free quote and start the journey to your perfect neon sign!

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BRINGING BIOPHARMA INNOVATION TO LIFE:
QUREIGHT'S NEON TRANSFORMATION