ILLUMINATING BRAND CONSISTENCY:
SCULPT PILATES’ STUDIO EXPANSION SOLUTION

As Sculpt Pilates expanded their studio network, maintaining a strong, recognisable brand experience became essential. We delivered custom LED neon signage designed to be easily replicated across locations, helping Sculpt Pilates create consistent atmosphere, visual impact, and brand presence in every studio.

"Our neon signs instantly set the tone in every Sculpt studio. They create the same energy, the same look, and the same brand feel, no matter the location. The process was seamless and made expansion feel easy."

— Sculpt Pilates Team

KEY REQUIREMENTS

As a growing pilates brand, Sculpt Pilates needed signage that could scale with them. The solution needed to be visually striking, easy to reproduce across multiple studios, and consistent in size, colour, and finish to protect brand identity. At the same time, the signage had to enhance the in-studio atmosphere, creating the right energy for classes while doubling as a visual focal point for member photos and social media content.

CREATIVE EXECUTION

We partnered with Sculpt Pilates to create a signage solution that supported both brand consistency and studio experience. Our approach combined ease of ordering with precise replication:

Repeatable Brand Design: We created a custom LED neon sign that could be reproduced exactly for every new studio, ensuring consistency in colour, scale, and finish across locations.
Scalable Ordering Process: Sculpt Pilates used our online Create Your Own tool for their first sign, then transitioned to assisted reorders—making expansion fast and frictionless.
Studio Atmosphere Enhancement: The illuminated signage was designed to complement lighting and interiors, helping set the tone for workouts and client experience.
Content-Ready Visuals: Each sign was engineered to photograph well, creating natural moments for social sharing and branded content inside the studio.

The result was a signage system that felt intentional, polished, and easy to scale as the business grew.

BUSINESS IMPACT

Immediate Results:

Instant Studio Identity: Each new location opened with a recognisable Sculpt Pilates look and feel from day one.
Elevated Class Atmosphere: The signage helped create an energised, premium studio environment that members feel as soon as they walk in.
Social-Ready Spaces: The illuminated signs became natural backdrops for member photos and studio content.

Long-term Benefits:

Brand Consistency Across Locations: Members experience the same Sculpt Pilates identity no matter which studio they attend.
Effortless Expansion: New studios can be fitted out quickly without rethinking signage or design each time.
Stronger Visual Recall: The consistent use of illuminated branding reinforces recognition both in-studio and online.

Sculpt Pilates’ experience with Kings of Neon reflects the importance of making growth simple for expanding fitness brands:

As Sculpt Pilates continued to open new studios, having a signage partner who could remove friction from the process became critical. The combination of an easy-to-use online design tool for the first order, followed by seamless assisted reorders, meant the team could confidently roll out new locations without revisiting design decisions or managing inconsistencies. This streamlined approach allowed Sculpt Pilates to focus on opening studios and delivering great classes, knowing their branding and studio atmosphere would remain consistent every time.

CONCLUSION STATEMENT

This project demonstrates how scalable illuminated signage can support growth without sacrificing brand integrity. By delivering custom LED neon signs that are easy to replicate and visually impactful, we helped Sculpt Pilates build consistent studio environments that strengthen member experience, support social engagement, and maintain a strong brand presence as the business expands.

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ILLUMINATING BRAND CONSISTENCY:
SCULPT PILATES’ STUDIO EXPANSION SOLUTION