Cafes & Restaurants > Smoky Sue’s

Illuminating Rebel Barbeque:
Smoky Sue’s Food Truck Transformation

When maverick BBQ brand Smoky Sue’s needed to stand out at festivals and events, we helped turn their food truck into an unmissable beacon that captured their rebellious spirit, increased customer engagement, and drove business growth with our custom LED signage.

Smoky Sue’s Food Truck Transformation
"Kings Of Neon enhanced my vision to deliver something even better than I imagined. The style, production, and service was second to none."

— Owen (Owner Smoky Sue’s)

Key Requirements

Smoky Sue's needed signage that would accomplish several critical objectives for their food truck business. The solution needed to ensure their "rebel barbecue" concept would stand out in crowded festival environments, effectively communicate their rebellious personality, maintain strong visual impact during both day and nighttime operations, and withstand regular transport between events while maintaining a professional appearance that matched their premium food offerings.

Creative Execution

We collaborated closely with Owen from Smoky Sue's to create a solution that would not only illuminate their logo but elevate their entire brand experience at events. Our approach combined technical expertise with strategic branding insights:

Maverick Design Enhancement: We elevated the design with UV printing on the background and strategic colour selection to capture the bold, rule-breaking personality of Smoky Sue's.

Festival-Ready Innovation: We engineered the sign specifically for mobile food truck applications, ensuring durability for transport while maintaining premium aesthetics.

Brand Story Amplification: The final design translated Smoky Sue's irreverent personality into a visual beacon that attracts attention in crowded spaces.

The collaborative process exemplified our commitment to being brand illuminators rather than just sign manufacturers, focusing on how the signage would create unforgettable moments for Smoky Sue's customers.

Business Impact

Immediate Results:

  • Festival-Goer Engagement: Attendees immediately noticed the illuminated sign with many commenting "wow, where did you get that sign, that's really cool!" before placing orders.
  • Standout Advantage: Provided crucial differentiation in crowded festival settings where dozens of food vendors compete for attention.
  • Increased Customer Attraction: Enhanced visibility translated into increased foot traffic, with customers mentioning the signage as what drew them in.

Ongoing Benefits:

  • Brand Ambassador Creation: Within just one week, Owen had already recommended our services to three other business owners.
  • Confidence for Expansion: The impact exceeded expectations to the point where Owen is now planning to invest in even larger signage for future applications.
  • Reinforced Brand Identity: The sign created a distinctive visual identifier that reinforces Smoky Sue's personality, helping build brand recognition across multiple events.

Owen's experience with Kings of Neon exemplifies our commitment to human-centered partnerships:

"Being able to talk plain English with an experienced sales person made getting the sign easier and quicker," Owen shared. 
"They hit the nail on the head straight away." What impressed him most was how our team enhanced his original vision: 
"They suggested UV printing and different colors which meant the final product exceeded my expectations. The back up 
and support has been amazing. I've already recommended KON to at least 3 other people after just one week."

Conclusion Statement

This collaboration showcases how strategic illumination transforms not just physical spaces but entire brand experiences. By translating Smoky Sue's rebellious barbecue spirit into a luminous brand statement, we've helped transform their mobile food experience into a destination that captures attention, drives engagement, and ultimately enhances profitability – proving that the right illumination doesn't just light up walls, it lights up businesses.

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