ILLUMINATING EXCELLENCE:
SOILL'S CUSTOM DESIGN PHILOSOPHY BROUGHT TO LIFE

When premium climbing brand SoiLL needed signage that matched their commitment to custom craftsmanship and high design, we helped bring their studio vision to life with a bespoke LED neon solution that reflects their dedication to creating products that elevate every climber's journey.

"We are very thankful for Kings of Neon who paid attention to the details, and talked us through all of our questions. They truly are a custom builder. It was like working with a local sign shop, someone we built a relationship with."

— Dan Chancellor (Founder, SoiLL)

KEY REQUIREMENTS

SoiLL needed signage that would accomplish several critical objectives for their design studio and brand space. The solution needed to reflect their commitment to custom craftsmanship and high design standards, match the premium quality of their climbing products worn by athletes like Jason Momoa, maintain the artisanal approach that defines their brand from concept to finished product, and provide a design partnership experience that mirrored their own collaborative approach with customers. As a small company, they also needed to avoid the complexity and delays of exterior signage permits, requiring an interior solution they could install themselves to keep the project moving efficiently. Most importantly, it needed to embody the same attention to detail and custom excellence that SoiLL brings to creating climbing shoes, apparel, and training products.

CREATIVE EXECUTION

We collaborated closely with Dan Chancellor from SoiLL to create a solution that would honor their design philosophy and custom craftsmanship heritage. Our approach mirrored their own product development process from concept to creation:

Artisanal Design Partnership: We provided the same collaborative experience SoiLL gives their customers - detailed consultations, comprehensive drawings throughout the process, and genuine relationship-building rather than form-filling transactions.

Custom Excellence Focus: Understanding that SoiLL creates everything from concept to finished product, we engineered a completely bespoke sign that reflected their commitment to high design and premium quality standards.

Brand Story Amplification: The final design captured the essence of a brand that began on a college porch and evolved into creating products trusted by world-class climbers, translating their journey from indoor climbing pioneers to industry leaders.

The collaborative process exemplified our shared commitment to custom craftsmanship, focusing on how the signage would reinforce SoiLL's position as creators of products that help climbers succeed at every level.

BUSINESS IMPACT

Immediate Results:

Design Philosophy Reinforcement: The custom sign immediately communicated SoiLL's commitment to high design and bespoke craftsmanship to visitors and collaborators entering their studio space.
Brand Authenticity Amplification: Provided a visual representation of their artisanal approach that aligns with their reputation for creating premium climbing products used by elite athletes and climbers.
Studio Environment Enhancement: Created a professional backdrop that reflects the quality and attention to detail customers expect from the SoiLL brand experience.

Ongoing Benefits:

Enhanced Studio Identity: The custom sign reinforces SoiLL's position as creators of premium climbing products, from their signature climbing shoes to their innovative training equipment.
Professional Brand Presence: Establishes the studio as a space where serious design and development happens, supporting their reputation in the climbing community.
Custom Craftsmanship Showcase: Demonstrates their commitment to bespoke solutions, reinforcing why climbers choose SoiLL for products that need to perform from gym to crag.
Authentic Brand Expression: The sign serves as a daily reminder of their journey from basement climbing walls to creating products worn by climbing icons and enthusiasts.

Dan's experience with Kings of Neon showcases our shared commitment to custom excellence and collaborative craftsmanship:

"Here at our studio, we build custom products, from concept, to design, to prototyping and then into a finished product," Dan shared. "Being fully custom, we wanted a custom, highly designed sign as well for our space. Not everyone understands high design or custom builds." What impressed him most was our collaborative approach: "I didn't want to just fill out a form and get some art back. I wanted to talk to someone about our brand, and what we needed out of the sign for our specific space." The partnership delivered exactly what SoiLL needed: "Daniel was always there, and responded very quickly. He also sent us very detailed drawings throughout the process. We got the attention we needed, and that's why the sign turned out so well. We wanted to work with someone who listened and that's what Kings of Neon did."

CONCLUSION STATEMENT

This collaboration demonstrates how shared values of custom craftsmanship create exceptional results. By understanding SoiLL's journey from basement climbing walls to creating premium products trusted by world-class athletes, we delivered more than signage—we created a visual representation of their commitment to excellence. The result reinforces their brand story while providing a professional backdrop that communicates the quality and attention to detail that defines every SoiLL product—proving that when custom builders collaborate, extraordinary things happen.Follow SoiLL on Instagram, Facebook, TikTok & YouTube

Ready to Make Your Brand Stand Out?

Inspired by what you've seen? Let our expert team in Australia bring your vision to life with a free 3D mock-up of your logo or design. Whether you're looking to elevate your brand or transform your space, we’re here to help you make it amazing. Contact us today for a free quote and start the journey to your perfect neon sign!

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ILLUMINATING EXCELLENCE:
SOILL'S CUSTOM DESIGN PHILOSOPHY BROUGHT TO LIFE