ILLUMINATING A MODERN MELBOURNE ICON:
THE ALTAR ELECTRIC’S BRAND REVAMP MOMENT

When Melbourne’s original party-starting wedding chapel, The Altar Electric, refreshed their brand identity, Kings Of Neon helped translate their updated logo into a bold, high-impact window statement that captures attention, amplifies their personality, and has become an irresistible photo moment for couples and passersby alike.

"Kings of Neon absolutely nailed the brief. Our new sign is bold, accurate, and totally on-brand. It gives exactly the kind of energy The Altar Electric is known for."

— Anthony, The Altar Electric

KEY REQUIREMENTS

The Altar Electric set out to revitalise their visual identity and needed an LED neon sign that could precisely represent their refreshed logo in both design and colour. With a venue known for its glitter walls, velvet touches, and retro-inspired energy, the signage needed to strike the perfect balance: bright enough to attract attention from the street, photogenic enough for couples to use as a backdrop, and accurate enough to reinforce their newly updated branding. Creating this blend of visibility, vibrancy, and brand precision was essential for their revamped marketing strategy and the vibe-driven experience they are known for.

CREATIVE EXECUTION

We collaborated closely with Anthony to craft a signage solution that embodied The Altar Electric's bold personality and delivered precise brand alignment:

Exacting Logo Translation: We meticulously recreated their refreshed logo in LED neon, ensuring the design, line work, and proportions were accurately represented to maintain brand integrity.

Perfect Colour Matching: We employed advanced colour-matching techniques to achieve the specific hue required for their new palette, ensuring the final sign aligned seamlessly across all visual touchpoints.

High-Impact Window Presence: We engineered the sign for maximum street-level visibility, turning the front window into a glowing statement that captures attention day and night.

Photo-Forward Design: We crafted the sign to serve as a striking backdrop for couples’ photos, helping them turn every ceremony into an opportunity for organic brand exposure.

This collaborative process showcased our commitment to being brand illuminators—creating design-driven solutions that not only look incredible but also strengthen long-term brand recognition and client engagement.

BUSINESS IMPACT

Immediate Results:

Instant Visual Impact: The sign quickly became a defining feature of their chapel frontage, reinforcing their refreshed identity and attracting attention from foot traffic.
Brand Accuracy Delivered: The Altar Electric team were thrilled with the perfect match to their new logo, strengthening consistency across digital and physical brand touchpoints.
Enhanced Photo Moments: Couples began using the window sign as a natural backdrop, adding a bold, on-brand element to their wedding photos.

Ongoing Benefits:

Organic Social Amplification: The sign continues to appear in couples’ photos and social posts, giving The Altar Electric ongoing, cost-free brand exposure.
Strengthened Market Position: The polished, vibrant signage reinforces their reputation as Melbourne’s most personality-driven, modern wedding chapel.
Elevated Customer Experience: The sign contributes to the overall immersive, high-energy vibe the chapel is known for—helping create memorable moments that drive repeat recommendations.

The Altar Electric’s journey with Kings of Neon showcases our dedication to bringing bold brands to life through true creative collaboration:

Working with Kings of Neon gave The Altar Electric confidence that their refreshed brand identity would be translated with precision, vibrancy, and personality. Our collaborative process ensured the sign not only matched their new visual direction but elevated the entire chapel experience for couples and guests alike. Their team shared that the process was smooth, supportive, and delivered a result that exceeded their expectations—both visually and commercially.

This collaboration demonstrates how strategic illuminated signage boosts visibility, increases booking confidence, and drives measurable commercial returns. By turning The Altar Electric’s updated identity into a bold, high-impact focal point, we helped elevate their photo appeal, amplify organic exposure, and convert attention into bookings. Proving that the right signage doesn’t just enhance a venue, it grows its revenue.

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ILLUMINATING A MODERN MELBOURNE ICON:
THE ALTAR ELECTRIC’S BRAND REVAMP MOMENT