ILLUMINATING BOLD PERSONALITY:
TINTED LOVE’S STUDIO WELCOME MOMENT

When Tinted Love founder Rachel Cahn set out to create a cosmetic tattoo studio that reflected confidence, individuality, and bold self-expression, she knew illuminated signage would play a key role. We delivered a custom LED neon feature that instantly signals personality, warmth, and unmistakable brand presence.

"From start to finish, this was the best business experience I’d had in a long time. The sign is perfect and the service was even better."

— Rachel Cahn, Founder Tinted Love

KEY REQUIREMENTS

When Rachel Cahn was designing her Tinted Love Cosmetic Tattoo Studio, she wanted clients to feel confident they were in the right place the moment they arrived. With the studio located at the top of a staircase, the signage needed to act as a clear visual cue while also capturing the studio’s bold, pink, personality-filled aesthetic. Just as important was the process itself — Rachel wanted reassurance, clarity, and real human communication when making such a visible investment, rather than navigating a purely transactional, email-only experience.

CREATIVE EXECUTION

We worked closely with Rachel to ensure the signage reflected both her vision and her values:

Human-First Collaboration: Rather than relying on back-and-forth emails, our team connected directly with Rachel over the phone to fully understand her ideas, concerns, and desired outcome.

Brand-Led Colour & Scale: We designed a large, vibrant pink LED neon sign that aligned perfectly with Tinted Love’s unapologetic, high-energy aesthetic.

Clear Wayfinding Impact: The sign was engineered to be instantly visible from the stair entry, removing any uncertainty for arriving clients.

Fast, Reliable Delivery: Our streamlined production process ensured the sign arrived quickly — exceeding Rachel’s expectations and keeping her studio setup stress-free.

This approach reflects our belief that great signage outcomes come from genuine understanding, not just order forms.

BUSINESS IMPACT

Immediate Results:

Instant Recognition: Clients now know immediately they’ve arrived at Tinted Love, removing friction from the first touchpoint of their visit.
Strong First Impression: The neon sign creates a warm, confident “welcome” that sets the tone before clients even walk through the door.
Brand Alignment: The bold pink glow reinforces the studio’s personality — expressive, empowering, and unapologetically different.

Long-term Benefits:

Memorable Client Experience: The signage contributes to an environment clients remember and talk about, strengthening word-of-mouth referrals.
Visual Brand Consistency: The illuminated entrance reinforces Tinted Love’s identity across in-studio photos and social content.
Confidence in the Space: The completed signage helped Rachel feel her studio truly reflected her brand — a crucial foundation for any service-based business.

Tinted Love’s experience with Kings of Neon exemplifies our commitment to human-centred partnerships:

Throughout the process, Rachel valued being able to speak directly with a real person who listened, understood her vision, and offered reassurance at every step. The clear communication, fast turnaround, and care taken to get every detail right made the experience feel personal rather than transactional — a standout contrast to other suppliers involved in her studio setup.

CONCLUSION STATEMENT

This collaboration shows how illuminated signage can play a meaningful role in shaping first impressions for small businesses. By creating a bold, welcoming entrance that reflects Tinted Love’s personality and values, we helped Rachel establish a confident, recognisable studio presence that enhances the client journey from the very first moment.

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ILLUMINATING BOLD PERSONALITY:
TINTED LOVE’S STUDIO WELCOME MOMENT