ILLUMINATING CORPORATE IDENTITY:
WALGA’S BRAND-LED EVENT SHOWCASE

When WALGA unveiled their refreshed branding at their end-of-year corporate event, they needed a stage feature that would bring their identity to life. We delivered a custom illuminated sign that became the centrepiece of the event; capturing attention, elevating the speaker backdrop, and strengthening the impact of their new brand.

"Kings of Neon brought our vision to life perfectly. The sign matched our branding, looked incredible on stage, and received so many compliments. "

— Michelle Dayman (Senior Advisor Events, WALGA)

KEY REQUIREMENTS

When WALGA (an independent, member-based, not-for-profit organisation representing and supporting the WA Local Government sector) were preparing for a high-profile end-of-year event, they needed an illuminated centrepiece that would accurately reflect their newly refreshed visual identity. Brand consistency was essential: the signage had to match their corporate colours precisely and present crisply on stage and in photography. The team also required versatile installation options to suit the event’s staging layout. With strong organisational visibility attached to the occasion, WALGA needed a trusted partner who could deliver a high-quality, perfectly aligned custom sign within a tight deadline.

CREATIVE EXECUTION

We collaborated closely with WALGA to create a signage solution that showcased their refreshed brand with clarity and impact:

Precision Colour Matching: Using our LUMINEX™ LED Neon technology, we accurately recreated WALGA’s updated colour palette, ensuring consistent brand representation across event photography and content.

Versatile Installation Options: We provided guidance on mounting methods and staging integration so the sign could be positioned securely and prominently on the event backdrop.

Fast, Reliable Production: Leveraging our 7-day production guarantee, we ensured WALGA’s custom sign was delivered well within their event timeline.

Designed for Maximum Impact: The final piece was engineered specifically for stage visibility—crisp, bright, and camera-ready—enhancing both the live experience and post-event marketing assets.

This collaborative approach reflects our commitment to supporting corporate organisations with signage solutions that balance brand accuracy, visual impact, and practical event requirements.

BUSINESS IMPACT

Immediate Results:

An On-Brand Centrepiece: The sign became a standout focal point, reinforcing WALGA’s refreshed identity with precision and professionalism.
Elevated Stage Presence: Positioned behind speakers, the illuminated logo added depth, energy, and visual interest to the event environment.
High Engagement: Attendees praised the installation, and it featured prominently in event photography and video content.

Long-term Benefits:

Valuable Marketing Assets: The signage enhanced WALGA’s post-event imagery, providing high-quality visuals for future branding and communication materials.
Reusable Event Feature: The versatility of the sign allows WALGA to incorporate it into future events, maximising long-term value.
Stronger Brand Recognition: The illuminated backdrop reinforced the organisation’s updated identity across internal and external audiences.

WALGA’s experience with Kings of Neon exemplifies our commitment to human-centred partnerships:

Throughout the project, the WALGA team valued our collaborative approach, attention to brand accuracy, and ability to deliver a stage-ready solution within a tight deadline. They appreciated the way we translated their refreshed identity into a high-impact illuminated feature that performed flawlessly on the day and provided strong visual assets for future marketing. Our practical guidance around installation and event integration ensured the process was smooth from start to finish, reinforcing the reliability and service WALGA required for such a high-profile occasion.

CONCLUSION STATEMENT

This collaboration highlights how illuminated signage can enhance corporate event presence, strengthen brand visibility, and create compelling visual assets that live well beyond the day itself. By delivering a precision-matched, stage-ready installation, we helped WALGA elevate their refreshed identity and maximise the impact of their end-of-year event.

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ILLUMINATING CORPORATE IDENTITY:
WALGA’S BRAND-LED EVENT SHOWCASE