ILLUMINATING A FAN-FAVOURITE SET:
WE MEAN WELL’S ON-CAMERA UPGRADE

When the "We Mean Well" Podcast decided to upgrade their set, they wanted to elevate production quality without losing the visual elements their audience already loved. We delivered a custom illuminated logo that preserved the show’s familiar look while bringing a more polished, professional presence to camera.

"The sign looks unreal. It was exactly what we wanted and upgraded the set without losing the original vibe."

— The We Mean Well Podcast Team

KEY REQUIREMENTS

The We Mean Well podcast needed to replace a fan-made plastic sign with a professional illuminated version, without disrupting the established look of their set. The new sign had to sit in the same position, leaning back on a shelf, and remain within strict size limits, with a maximum height of 700mm. Stability was also a consideration, requiring a clear perspex base if needed. Just as important was colour accuracy. The team wanted the sign to perfectly match their brand logo, using a cream perspex with a cream outline to maintain visual consistency across all filmed content.

CREATIVE EXECUTION

We worked closely with the We Mean Well podcast team to design a signage solution tailored specifically for their podcast environment:

Set-Specific Sizing & Positioning: The sign was carefully designed to fit within the existing shelf setup, maintaining the familiar lean-back placement fans recognised.

Exact Brand Colour Matching: Using the podcast’s official CMYK values, we replicated the cream tone precisely to ensure seamless integration with their established branding.

Clean, Camera-Ready Finish: The illuminated logo was engineered to perform well on camera, providing even light without overpowering the frame.

Detail-Focused Collaboration: Clear communication throughout the process ensured every requirement from dimensions to colour, was met before production.

This approach allowed the team to upgrade the set without compromising what already worked.

BUSINESS IMPACT

Immediate Results:

Elevated Set Quality: The illuminated logo instantly upgraded the look of the podcast, replacing the original plastic sign with a polished feature.
Preserved Familiarity: By keeping the same positioning and scale, the set retained its recognisable feel for long-time listeners.
Stronger Visual Cohesion: The colour-matched signage blended seamlessly into the existing set design.

Long-term Benefits:

Professional On-Camera Presence: The sign supports a more refined, intentional studio aesthetic across episodes.
Consistent Brand Representation: Accurate colour matching ensures the We Mean Well brand appears consistent across video clips, socials, and promotional content.
Low-Maintenance Set Feature: The signage provides a stable, repeatable backdrop that requires no ongoing adjustment.

We Mean Well Podcast’s project highlights the importance of precision when upgrading established content sets:

The team valued Kings of Neon’s attention to detail, clear communication, and ability to deliver a highly customised solution within tight constraints. From sizing and placement to exact colour matching, the process was smooth and collaborative, resulting in a final product that felt considered, familiar, and elevated.

CONCLUSION STATEMENT

This collaboration shows how illuminated signage can help content creators elevate production quality without losing brand identity. By delivering a camera-ready logo that preserved the podcast’s recognisable look while enhancing visual polish, we helped We Mean Well upgrade their set in a way that supports long-term content creation and audience connection.

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ILLUMINATING A FAN-FAVOURITE SET:
WE MEAN WELL’S ON-CAMERA UPGRADE